The people behind Shala Holdings
Shala Holdings is led by a team of experienced professionals with a proven track record in investment management, business development, and operational excellence. Our diverse expertise and commitment to success ensure we are well-equipped to handle the complexities of the investment landscape and deliver outstanding results.
How we partner with businesses
Rigorous Due Diligence
We conduct thorough due diligence to ensure our investments are sound and poised for growth. This includes financial analysis, market assessment, and risk evaluation.
Collaborative Partnerships
We believe in building strong relationships with business owners, management teams, and industry experts to drive success, aligning our goals with those of our partners.
Hands-On Management
Post-acquisition, we take an active role in the management and development of our portfolio companies, working closely with existing leadership to implement best practices and drive operational efficiencies.
A family of operators and advisors
Chief Executive Officer
Sonia Ashford
Known as “The Medicare Insurance Lady,” Sonia has assisted Medicare-eligible Texans with their insurance needs since 2005. She owns and operates Ashford Insurance Group in Hurst, Texas, and now spearheads Shala Holdings Group as our Mergers & Acquisitions business.
Operations & Acquisitions
John Ashford
Before entering Mergers & Acquisitions, John spent 26 years in the automotive dealer service industry, rising from porter to service manager. He later moved into the Medicare insurance arena, bringing deep operational discipline to Shala Holdings.
Client Care & Acquisitions
Sarah Ashford
Sarah began her career in healthcare in 2001, later serving ten years as a Group Benefits Administrator in human resources. She has since joined the family business in the Texas insurance industry and now in Mergers & Acquisitions.
Let’s talk about your business
Whether you are considering a transition or exploring a partnership, the Shala team is ready to listen.